{"id":1604,"date":"2022-03-05T23:42:56","date_gmt":"2022-03-05T23:42:56","guid":{"rendered":"https:\/\/josereal.pt\/?p=1604"},"modified":"2022-03-05T23:42:56","modified_gmt":"2022-03-05T23:42:56","slug":"the-1-windfall","status":"publish","type":"post","link":"http:\/\/josereal.pt\/blog\/2022\/03\/05\/the-1-windfall\/","title":{"rendered":"The 1% windfall"},"content":{"rendered":"\n<p>1% de fatura\u00e7\u00e3o em media nas empresas global 1200 faria os seus lucros subir 12% pag 8<\/p>\n\n\n\n<p>BETTER PRICING IS FAR MORE THAN RAISING PRICES<\/p>\n\n\n\n<p>In particular, every company should consider:<\/p>\n\n\n\n<p>Setting value-based prices<\/p>\n\n\n\n<p> Activating dormant customers with pick-a-plan <\/p>\n\n\n\n<p>Using the power of versioning to add product variations <\/p>\n\n\n\n<p>Offering different prices for the same product.<\/p>\n\n\n\n<p>Devemos estar atentos pois podemos ter clientes que queiram mais que uma estrat\u00e9gia de pre\u00e7os. Pois exemplo h\u00e1 quem d\u00ea valor nas viagens a ter tido inclu\u00eddo, outros n\u00e3o.<\/p>\n\n\n\n<p>Os nossos clientes podem ser segmentados em 2 os sens\u00edveis e os n\u00e3o sens\u00edveis ao pre\u00e7o (ou menos sens\u00edveis). H\u00e1 aqueles que fazem 2000km para ir \u00e0 opera, e aqueles que n\u00e3o se importam de esperar v\u00e1rias horas para saber se j\u00e1 algum desconto no teatro, correndo o risco de n\u00e3o poder ir.<\/p>\n\n\n\n<p>A cria\u00e7\u00e3o de vers\u00f5es de produto diferentes bom, melhor e perfeito. Ou a coloca\u00e7\u00e3o de atributos de valor acrescentado, algo como a er j\u00e1 vem fazendo h\u00e1 algum tempo. <\/p>\n\n\n\n<p>\u201cCustomers are different\u2026they have different needs and desires.\u201d Kevin, marketing at Southwest Airlines<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>O sucesso de uma empresa \u00e9 medido por 3 m\u00e9tricas :<\/li><li>Market share<\/li><li>Margem operacional<\/li><li>Crescimento lucro<\/li><\/ul>\n\n\n\n<p>value-based prices are based on a product\u2019s next-best alternative.<\/p>\n\n\n\n<p>using market research, experienced judgment, or one-on-one pricing methodology p\u00e1g 38<\/p>\n\n\n\n<p>PICK-A-PLAN PRICING TACTICS OWNERSHIP ALTERNATIVES Interval ownership Lease Rental Netflix model UNCERTAIN VALUE Success fees Licenses Auctions Future to buy options PRICE ASSURANCE Flat rate Peace of mind guarantee All-you-can-eat Two part: high\/low pricing FINANCIAL &amp; OTHER CONSTRAINTS Financing Job loss protection Layaway Prepaid p\u00e1g 52<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1% de fatura\u00e7\u00e3o em media nas empresas global 1200 faria os seus lucros subir 12% pag 8 BETTER PRICING IS FAR MORE THAN RAISING PRICES In particular, every company should consider: Setting value-based prices Activating dormant customers with pick-a-plan Using the power of versioning to add product variations Offering different prices for the same product. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1604","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/josereal.pt\/blog\/wp-json\/wp\/v2\/posts\/1604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/josereal.pt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/josereal.pt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/josereal.pt\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/josereal.pt\/blog\/wp-json\/wp\/v2\/comments?post=1604"}],"version-history":[{"count":0,"href":"http:\/\/josereal.pt\/blog\/wp-json\/wp\/v2\/posts\/1604\/revisions"}],"wp:attachment":[{"href":"http:\/\/josereal.pt\/blog\/wp-json\/wp\/v2\/media?parent=1604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/josereal.pt\/blog\/wp-json\/wp\/v2\/categories?post=1604"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/josereal.pt\/blog\/wp-json\/wp\/v2\/tags?post=1604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}